Juice Kitchen
Seasonal nutrition-packed cold-pressed juices to fuel your life with the benefits of cleansing while breaking the taboo around detoxing.
Service
Branding, Packaging, Social Media
Client
Julia Carrozzini, Zeynep Yıldırım
Year
2014
Concept
For the branding and packaging, we went for a black-and-white look to accentuate the colorful world of the product itself. We revealed the brand’s unique and fun sides by finding humorous names according to the content and benefit of each drink. As the product range expanded to almost 40 recipes over time, our aim was to keep the branding consistent
but still make it unique for each product.
Cleanses
3-5 day cleanse packages
Juices
Cold-pressed
Shots
Keeps the doctor away
Smoothies
Energy Boosters
Nut Mlyks
Flavored almond milks
Detox Soups
Seasonal (Hot or Cold)
Coffee & Tea
Morning essentials
Snacks
Nuts, Granola etc.
Social Media
Our task was to also to create all the content on social platforms including their website, instagram and events. We created images with the products from daily life and also used customer photos to create an engaging and effective visual language.
